Wen, Q., Wu, X., Shi, C. ORCID logo , Li, T., Tang, N., Zhang, Y. & Zhu, H. (2026). Robust sequential experimental design for A/B testing. Proceedings of Machine Learning Research, [In Press]
Experimental design has emerged as a powerful approach for improving the sample efficiency of A/B testing, yet existing designs rely critically on correctly specified models. We study robust sequenti… [+403 chars]
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